10 Tips for Marketing Your Aesthetics Practice

Congratulations! You’ve been awarded your Level 7 Diploma in Botox and Dermal Fillers. You’ve successfully completed various 1:1 Injectables Training Sessions and are feeling confident enough to start treating patients on your own.

But where exactly do you get these patients from..?

Here is a series of 10 tips for marketing your aesthetics practice, aimed at helping new injectors to get their aesthetics practices off the ground.

We will be adding a new article daily until all 10 articles with tips on each of the topics listed below are live. We’ll also be posting them to the Harley Academy Instagram account so you can save them for easy reference in future.

10 Tips for Marketing Your Aesthetics Practice

Harley Academy 10 Tips for Marketing Your Aesthetics Practice - Injectables - Aesthetic Medicine Training Courses

1.  Identify your best assets

2.  Identify your ideal patients

3.  Start small when planning your treatment menu

4.  Think about the type of experience you enjoy as a customer or patient

5.  Learn the dos and don’ts of social media posting and advertising

6. Write a list of everyone you know

7. Take lots of photos but always get the appropriate consent in writing

8. Branding advice and getting your brand imagery right

9. Use your authentic voice for honesty and credibility that will resonate with patients (coming soon)

10. Don’t be afraid to refuse treatment (coming soon)

We hope you find this information useful. If you’d like to know more about this side of aesthetics, including how to get patients and keep them coming back, our eLearning course, Business Marketing for Aesthetic Medicine is a fantastic resource. Learn in your own time, at your own pace – plus the assets this course provides you with are yours to keep. This tailored course is well worth the investment as it will equip you with knowledge and tools that you’ll use throughout your career.

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