BUSINESS MARKETING FOR AESTHETIC MEDICINE

An eLearning course on business basics for aesthetic medicine practitioners starting their new practice, independently or with partners

About

What is aesthetic business marketing?

What are the benefits?

What will I learn?

Overview

SKILL LEVEL

Beginner skill level

TIMELINE

2 hours of online learning - go at your own pace

ACCREDITATION

Certificate awarded upon completion

ELIGIBILITY

Doctors, dentists and nurses

LOCATION

This is an eLearning course so is entirely online

MODULES

5 modules with tests after each

CERTIFICATE

Awarded upon successful completion

SUCCESS

Set yourself up with the tools you need to build your client base and a thriving practice!

Course outline

2 HOURS

MODULE 1

Introduction to PR, marketing and advertising.

How do you build a client base? This module establishes the key business concepts that answer this fundamental question.

MODULE 2

Developing your business values, vision and mission

Having values, vision and a mission will give you clear direction and purpose. Learn how to develop these messages to represent your business and engage customers

MODULE 3

Competitor intelligence and counteracting

Understanding your competition is key to ensuring you stand out. You’ll learn how to identify your competitors and develop strong messages that elevate your business above the rest

MODULE 4

Developing your business Unique Selling Points

Unique Selling Points (USPs) are the linchpin of your competitive edge. In this module, you will learn to identify what makes you unique and how to present that to your customers

MODULE 5

Your winning business pitch!

In the final module, you will learn the skill and art of pitching your business. We'll teach you how to develop marketing pitches that you can confidently use to promote yourself and your aesthetics business in any situation

ElIgibility

WHO IS THIS COURSE FOR

Aesthetic medicine practitioners starting their new practice, independently or with partners.

WHAT YOU WILL LEARN

We will teach you how to develop pitches that you can confidently use to promote yourself in any situation.

WHAT IS THE KEY BENEFIT

You will build your client base faster and with less hassle, by learning how to navigate the world of marketing.

Pricing

Business Marketing for Aesthetic Medicine

Understand and implement your customer proposition

Build your client base faster and with less hassle

Understand the jargon and learn to navigate the world of marketing

Learn at your own pace

Test your knowledge after each module

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