BUSINESS MARKETING FOR AESTHETIC MEDICINE
An eLearning course on business basics for aesthetic medicine practitioners starting their new practice, independently or with partners
What is aesthetic business marketing?
You are on your way to becoming a skilled aesthetic practitioner. Being a successful practitioner means being successful in business
Starting a new practice can be daunting, but the key is to start with the basics and get them right
This course is an important first step in building your bright new career as an independent aesthetic practitioner
What are the benefits?
- Understand and implement your customer proposition
- Build your client base faster and with less hassle
- Understand the jargon and learn to navigate the world of marketing
- Learn at your own pace
- Test your knowledge after each module
What will I learn?
Over five modules, you will learn:
- The principles of good marketing
- How to develop your messaging to clients
- How to stand out from the competition
- How to identify and present your key selling points
- How to write and present your 'pitch'
Beginner skill level
2 hours of online learning - go at your own pace
Certificate awarded upon completion
Doctors, dentists and nurses
This is an eLearning course so is entirely online
5 modules with tests after each
Awarded upon successful completion
Set yourself up with the tools you need to build your client base and a thriving practice!
Introduction to PR, marketing and advertising.
How do you build a client base? This module establishes the key business concepts that answer this fundamental question.
Developing your business values, vision and mission
Having values, vision and a mission will give you clear direction and purpose. Learn how to develop these messages to represent your business and engage customers
Competitor intelligence and counteracting
Understanding your competition is key to ensuring you stand out. You’ll learn how to identify your competitors and develop strong messages that elevate your business above the rest
Developing your business Unique Selling Points
Unique Selling Points (USPs) are the linchpin of your competitive edge. In this module, you will learn to identify what makes you unique and how to present that to your customers
Your winning business pitch!
In the final module, you will learn the skill and art of pitching your business. We'll teach you how to develop marketing pitches that you can confidently use to promote yourself and your aesthetics business in any situation
WHO IS THIS COURSE FOR
Aesthetic medicine practitioners starting their new practice, independently or with partners.
WHAT YOU WILL LEARN
We will teach you how to develop pitches that you can confidently use to promote yourself in any situation.
WHAT IS THE KEY BENEFIT
You will build your client base faster and with less hassle, by learning how to navigate the world of marketing.
Business Marketing for Aesthetic Medicine
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