6 Tips for Starting Your Own Aesthetics Practice

Want to train in aesthetic medicine, but not sure what comes next? How do you set up an aesthetics practice? Should you work in an established clinic first?

If private practice is generally a foreign idea to you, naturally these questions seem difficult. But as business visionary Peter Druker once said, “the best way to predict the future is to create it.”

There are many benefits to becoming an independent aesthetic practitioner:

– Independence
– One-to-one patient time
– Artistic enjoyment
– Greater earning potential (rising with experience)
– Convenient variety that fits alongside your medical profession

If the idea appeals, here are 6 pieces of advice for setting up and maintaining a successful independent clinic.

young woman on rejuvenation procedure in beauty clinic, filler injection

 

1. Train (first) in the ‘bread and butter’

Botulinum Toxins and Hyaluronic Acid fillers account for the majority of non-surgical cosmetic procedures (48.2% and 16.5% respectively according to the latest report by the American Society of Aesthetic Plastic Surgery). The unregulated landscape of the UK aesthetics industry precludes statistical analysis, but the figures are thought to be similar.

In contrast, expensive machines and niche techniques can cost a lot to add to your practice, with no guarantee that this investment will pay off. For example, a £40,000 Laser might prove useful in a larger clinic, but the primary aim of such an investment is more likely to be attracting clients who will later get Botox and filler treatments than, for example, to make a profit from hair removal treatments themselves.

A strong theoretical and practical background in a range of Botulinum Toxins and Hyaluronic Acid fillers is far more valuable for a new practitioner than a superficial familiarity with 18 diverse yet uncommon procedures.

Expensive machines and niche techniques can cost a lot to add to your practice, with no guarantee that this investment will pay off.

2. Reputation, reputation, reputation

“It takes 20 years to build a reputation and five minutes to ruin it.”

– Warren Buffett

The simple idea fuelling successful aesthetics practice is this: build a strong relationship with your clients and they will keep coming back, often every 3-4 months, and so will their friends.

Word-of-mouth is the reliable way to establish a successful practice. The quality of your training will directly translate into the number of referrals you get from your first patients. Referrals bring with them loyal patients. With a strong foundation of trust, the increasing popularity of your aesthetic procedures can continue over the long term

Word-of-mouth is the reliable way to establish a successful practice.

Confident Male Doctor Standing Arms Crossed In Clinic

3. Prepare

You don’t need a business background to set up your own independent aesthetics practice. You will however need some basic infrastructure and experience before you can safely and legally begin:

Register as self employed.
Get good cosmetic insurance (e.g. we work with Cosmetic Insure and Hamilton Fraser).
Stock up on equipment and supplies.
Develop a robust consenting system (this should be covered even in Foundation Training).
Plan for problems.
Shadow and practice in a real clinical setting.

Putting time into being organised is the only way to ensure your business can be effective from the start.

4. Keep learning

Once you have a solid foundation in the core injection techniques, there are considerable opportunities for advancing and diversifying your skills. Investing in training is probably one of the best decisions you can make. If you can make £2,000 per 8 treatments that you perform, then your return on investment for high-quality skills will be swift.

The only way to succeed in an industry as lucrative — and therefore competitive — as aesthetic medicine is to maintain dedication to it. So nourish your interest in it: attend conferences, workshops, and augment your artistic and technical precision at every opportunity.

WInners never quit, and quitters never win.
– Vince Lombardi

Male and female medical students or doctors using digital tablet and laptop during the lecture or conference. Focus on the man with pad
Choose a training academy with opportunities to continue professional development after graduating.

5. Seek support

Sharing expertise is invaluable for independent practitioners. If you don’t already have acquaintances working in aesthetics, consider how you might find some.

Although not mandatory, you may consider joining a body such as BCAM, which provides a network of support and advice from fellow aesthetic practitioners.

BCAM (for doctors), BACN (for nurses) and other voluntary registers also allow prospective patients to find registered medical professionals who have provided evidence of their insurance and training. As such they can lend additional visibility to your practice.

Seek support and advice from fellow aesthetic practitioners.

6. Listen to your patients

Clear communication is largely an active form of listening. Your patient may be showing signs of worry or concern that you can only notice if you’re open to what they are really saying, and you are willing to rephrase and question them. Always allow sufficient time to have a thorough patient consultation.

Following up on your patients post-treatment is also an excellent way to learn, improve your aesthetic judgement, and strengthen your relationship with each patient.

By covering the above points your independent practice has the potential to be something great – both for you and for your patients.

 


 

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8 thoughts on “6 Tips for Starting Your Own Aesthetics Practice

  1. Hi, I am interested in booking into Botox and fuller course. I am currently a registered midwife with the NHS and planning to leave my role and work as an agency midwife to suit my family life.
    How does it work with prescribing Botox? I want to be sure I can actually practice before I book the course.

    1. Hi Emilie,
      You’re very eligible for our injectables course (foundation day and level 7). However, you will not be able to prescribe botox until you have completed a V300 nurse prescribers course, which will likely have to be self-funded unless your NHS trust are willing to sponsor you.

      The v300 will make your aesthetics practice marginally easier, but is not a necessary pre-requisite.

      As a non-prescriber, you will be able to procure and administer dermal fillers, the 2nd most requested cosmetic procedure, independently.

      You can also administer botulinum toxins independently, provided you work with a doctor who can consult and prescribe for your patients. Many will do this for small fee.

      After a year of practise in aesthetics you are eligible for the V300. This will allow you to prescribe botulinum toxins, which will circumvent the need for an outsourced prescriber. I recommend you call and talk to some universities who offer the V300 to check your eligibility, and fees, etc.

      I know this can be confusing, so please call 0203 859 7598 if you would like a member of our team to run you through your options, and prices for each element of the courses that we offer.

      1. Dear Colleague I am a non-med prescriber having successfully completed the V300. I wonder if I can prescribe following a thorough consultation with the client. My business partner is the administrator. Does this mean we are an ideal pair to run aesthetic clinic? How much each botox/prescription cost?

        1. Hi Jane,

          Are you saying that you are a nurse prescriber? Is your partner qualified in the delivery of injectables?

          You can prescribe the botulinum toxins for your partner to deliver on the condition that you conduct the pre-treatment consultation yourself. The prices of botulinum toxins vary depending on your supplier and preferred brand, so it’s worth checking the price ranges with a specialist pharmacy such as Church Pharmacy.

          Please remember that if you prescribe a POM for a patient, then you are ultimately clinically responsible for the safety of that patient. (So make sure that your business partner is trained to the highest standard!)

  2. I am a dental therapist and have been carrying out Botox and facial fillers under the prescription of a dentist for that last 5 years. How can I become a prescriber? many thanks Sam

    1. Hi Sam,

      The latest Health Education England guidelines recommend that you carry on as you are, operating under the clinical supervision of a registered doctor, dentist or nurse with prescribing rights.

      To become a prescriber yourself you would probably be best served by undertaking a nursing degree, and then working hard to get onto a V300 course. Best of luck!

  3. Ive recently qualified as an independant non medical prescriber. Im a qualified mental health nurse. Can I prescribe botox and consider setting up own business. What do i have to do?

    1. Hi Charlotte,

      That’s great news. You’re very well placed to start your own aesthetics business because you will be able to prescribe both botulinum toxins (e.g. Botox) and hyaluronidase (dissolving agent for fillers in case they go wrong). Before you start, you need to train on a Foundation Day. We (and the department of health) then recommend that you progress on to the full Level 7 qualification in injectables before starting your business. You will then be one of the best trained practitioners in this highly competitive market, and very well placed to suceed with your career ambitions!

      Call us on 0203 859 7598 if you’d like to discuss your plans in more detail or ask further questions 🙂

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