eLearning

Business Series: Developing Your Competitive Edge

An eLearning course on business basics for Aesthetic Medicine practitioners starting their new practice, independently or with partners.

eLearning

Business Series: Developing Your Competitive Edge

An eLearning course on business basics for Aesthetics practitioners starting their new practice, independently or with partners.

About this course

You are on your way to becoming a skilled Aesthetic practitioner. Being a successful practitioner means being successful in business.

Starting a new practice can be daunting, but the key is to start with the basics and get them right.

This course is an important first step in building your bright new career as an independent Aesthetic practitioner.

Over five modules, you will learn:

  • The principles of good marketing
  • How to develop your messaging to clients
  • How to stand out from the competition
  • How to identify and present your key selling points
  • How to write and present your 'pitch'

£350.00 (incl. VAT)

Achieve business success

Benefits

  • Understand and implement your customer proposition
  • Build your client base faster and with less hassle
  • Understand the jargon and learn to navigate the world of marketing
  • Learn at your own pace
  • Test your knowledge after each module

Modules

Introduction to PR, marketing and advertising

How do you build a client base? This module establishes the key business concepts that answer this fundamental question.

Developing your business values, vision and mission

Having values, vision and a mission will give you clear direction and purpose. Learn how to develop these messages to represent your business and engage customers.

Competitor intelligence and counteracting

Understanding your competition is key to ensuring you stand out. You’ll learn how to identify your competitors and develop strong messages that elevate your business above the rest.

Developing your business Unique Selling Points

Unique Selling Points (USPs) are the linchpin of your competitive edge. In this module, you will learn to identify what makes you unique and how to present that to your customers.

Your winning business pitch

In the final module, you will learn the skill and art of ‘pitching’ your business. We will teach you how to develop pitches that you can confidently use to promote yourself in any situation.

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